Add Organization Schema To WordPress

Organization Schema adds structured data to your website, providing search engines with verified details about your business entity.

Implementing Organization Schema enhances your brand’s visibility in search results by qualifying your site for Google Knowledge Panels and rich search snippets.

• Define your entity as a Company or Person.
• Add an official Logo Schema.
• Add official Social Profile links.
• Add customer support Contact Point Schema.

(Note: Displaying rich snippets and Knowledge Panels in search results is determined automatically by search engine algorithms.)

No programming experience required.

Pre-Requisites

• A WordPress Website (5.0 or higher)
• Divi Theme or Divi Builder (optional, for Divi Modules)
• WordPress Schema Plugin For Divi, Gutenberg & Shortcodes

Install & Activate WordPress Schema Plugin For Divi, Gutenberg & Shortcodes

1. Visit the WordPress Schema Plugin Page.

2. Sign up for a 7-day FREE trial.

3. You will receive an email with download and activation instructions.

4. Download, install, and activate the plugin on your WordPress website.

   • For step-by-step instructions on installing WordPress plugins, visit the Plugin Installation Guide.

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Company Type and Logo Settings - Organization Schema

1. Go to WordPress Admin > SEO Schema.

2. Click the General tab.

3. Configure the following fields:

   • Logo: The URL of your official brand logo. Recommended image guidelines:
     • At least 112 x 112 pixels.
     • Publicly accessible and crawlable by search engines.
     • Saved in .png, .jpg, or .gif format.
   • Website Type: Select the entity your website represents:
     • If it is a personal brand or portfolio website, select Person:
       • Person Name: Enter the full name of the individual.
     • If it is an official business or corporate website, select Company:
       • Company Name: Enter your legal business name.
       • Company Type: Select the industry classification that best describes your organization:
         • General
         • Corporation
         • Airline
         • Educational Organization
         • Government Organization
         • Medical Organization
         • NGO
         • Performing Group
         • Sports Organization
         • Consortium
         • Library System
         • News Media Organization
         • Workers Union
   • Output Organization/Person Schema On Homepage:
     • Toggle ON to embed Organization Schema on your website homepage.
     • If toggled OFF, select a specific target landing page from the Load Organization/Person Schema On dropdown.

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Social Profiles - Organization Schema

1. Go to WordPress Admin > SEO Schema.

2. Click the Social Profiles tab.

3. Search engines display verified social media links inside your brand’s Google Knowledge Panel.

4. Add your official social media profile URLs to establish digital identity and authority.

5. Supported social media platforms include:

   • Facebook
   • Twitter / X
   • Instagram
   • YouTube
   • LinkedIn
   • Pinterest
   • SoundCloud
   • Tumblr

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Corporate Contact - Contact Point Schema

1. Go to WordPress Admin > SEO Schema.

2. Click the Corporate Contact tab.

3. Add Contact Point structured data to display official customer service and support phone numbers in search results.

4. Available fields include:

   • Contact Type: The primary role of the contact line. Options include:
     • – None –: Disables Contact Point Schema.
     • Customer Service
     • Technical Support
     • Billing Support
     • Bill Payment
     • Sales
     • Reservations
     • Credit Card Support
     • Emergency
     • Baggage Tracking
     • Roadside Assistance
     • Package Tracking
   • Telephone: Enter your phone number in international format, starting with a + and country code (e.g., +1 for US/Canada).
     • Is Telephone Number Toll Free?: Toggle ON if the phone number is toll-free.
     • Does Telephone Number Support Hearing Impaired?: Toggle ON if the phone line supports TTY/hearing-impaired services.
   • Area Served: Specify the geographical region or countries served by this contact number.
   • Available Language: Specify the languages supported by your support team:
     • Enter languages by common English names (e.g., English, French, Spanish).
     • If left blank, the default language is set to English.

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Test Organization Schema Validity

1. Google provides official testing tools to validate structured data: Google Rich Results Test and Schema Markup Validator.

2. You can inspect your live page URL or test raw HTML code snippets.

3. Open a page on your website containing Organization Schema in your web browser.

4. If logged into WordPress, click Check Schema Markup in the top admin bar.

5. This automatically opens Google’s validation tool preloaded with your page URL for instant verification.

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