Add Article Schema To WordPress

Article Schema adds structured metadata to your blog posts, news stories, and articles.

Implementing Article Schema helps search engines understand your published content, increasing the chances of your articles appearing with rich search snippets, images, and headline carousels in search results.

(Note: Displaying rich snippets in search results is determined automatically by search engine algorithms.)

No programming experience required.

Pre-Requisites

• A WordPress Website (5.0 or higher)
• Divi Theme or Divi Builder (optional, for Divi Modules)
• WordPress Schema Plugin For Divi, Gutenberg & Shortcodes

Install & Activate WordPress Schema Plugin For Divi, Gutenberg & Shortcodes

1. Visit the WordPress Schema Plugin Page.

2. Sign up for a 7-day FREE trial.

3. You will receive an email with download and activation instructions.

4. Download, install, and activate the plugin on your WordPress website.

   • For step-by-step instructions on installing WordPress plugins, visit the Plugin Installation Guide.

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Activate & Setup Article Schema

1. Go to WordPress Admin > SEO Schema.

2. Click the Article tab in the sidebar navigation.

3. Click Add Article.

4. Enter a descriptive name for your schema configuration (e.g., “Blog Post Schema”) in the popup modal, then click Save.

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Include and Exclude Rules for Article Schema

1. Configure which posts or post types should automatically output Article Schema:

   (Note: Exclude rules take precedence over Include rules if a post matches both conditions.)

   • Include Singular Posts By Type:
     • Select public post types (e.g., Posts, Articles) from the autocomplete dropdown.
     • Applies Article Schema automatically to all published posts under the selected post types.
   • Include Specific Posts:
     • Select individual blog posts or pages from the autocomplete field.
     • Applies Article Schema exclusively to the selected posts.
   • Exclude Specific Posts:
     • Select specific posts to exclude from generating Article Schema.

2. In the example above, the default post type Posts is selected for automatic inclusion.

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Configure Article Schema Fields

1. Map your website content fields to official Article Schema properties:

   • Article Type:

     • Select the specific article classification:
       • General Article: Standard website articles and editorial content.
       • News Article: News reporting and journalism posts.
       • Blog Post: Standard blog entries and tutorial posts.
     • 

   • URL:

     • The canonical web address of the article.
     • Available source mapping options:
       • Permalink: Dynamically uses the post’s permalink URL.
       • Fixed Value: Enter a static URL applied across all matched posts.
       • New Custom Field: Adds a custom input field on individual post edit screens.
       • Existing Custom Field: Select an existing custom field (post meta) key.
     • 

   • Headline:

     • The main title of the article.
     • Available source mapping options:
       • Title: Dynamically uses the WordPress post title.
       • Fixed Value: Enter a static headline.
       • New Custom Field / Existing Custom Field: Map custom field values.
     • 

   • Description:

     • A brief summary of the article content.
     • Available source mapping options:
       • Excerpt: Dynamically uses the WordPress post excerpt.
       • Content: Dynamically uses main post body text.
       • Fixed Value / Custom Fields: Map fixed text or custom fields.
     • 

   • Image:

     • The URL of a featured image representing the article.
     • Available source mapping options:
       • Featured Image: Dynamically uses the WordPress post featured image URL.
       • Fixed Value: Select an image from the Media Library.
       • Logo: Uses the default site logo from global schema settings.
       • Custom Fields: Map custom image field keys.
     • 

   • Publisher Name:

     • The name of the publishing company or author.
     • Available source mapping options:
       • Blog Name: Uses the site name from WordPress settings.
       • Company Name / Personal Name: Uses global schema settings.
       • Author Name / First Name / Last Name: Dynamically uses the post author details.
       • Fixed Value / Custom Fields: Map custom text or custom meta fields.
     • 

   • Publisher Logo:

     • The official logo of the publishing organization.
     • Available source mapping options:
       • Logo: Uses the global logo URL from schema settings.
       • Featured Image: Uses the post featured image.
       • Author Image: Uses the post author profile picture.
       • Fixed Value / Custom Fields: Map static URLs or custom meta keys.
     • 

   • Date Published:

     • The date and time the article was first published.
     • Available source mapping options:
       • Published Date: Dynamically uses the WordPress post publication timestamp.
       • Fixed Value / Custom Fields: Select a fixed date or custom meta date field.
     • 

   • Date Modified:

     • The date and time the article was last updated.
     • Available source mapping options:
       • Modified Date: Dynamically uses the WordPress post last-modified timestamp.
       • Fixed Value / Custom Fields: Select a fixed date or custom meta date field.
     • 

   • Author Name:

     • The name of the article author.
     • Available source mapping options:
       • Author Name: Dynamically uses the post author display name.
       • Company Name / Personal Name: Uses global schema settings.
       • Author First Name / Last Name: Uses specific author name fields.
       • Fixed Value / Custom Fields: Map fixed text or custom author meta fields.
     • 

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Save Article Schema Settings

1. The Save Schema Settings button highlights blue when configuration changes are detected.

2. Click Save Schema Settings to store your configuration.

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Test Article Schema Validity

1. Google provides official testing tools to validate structured data: Google Rich Results Test and Schema Markup Validator.

2. You can inspect your live post URL or test raw HTML code snippets.

3. Open a post on your website containing Article Schema in your web browser.

4. If logged into WordPress, click Check Schema Markup in the top admin bar.

5. This automatically opens Google’s validation tool preloaded with your post URL for instant verification.

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